How to detect 70% of churning bank customers with big data analytics and ML-models
Predictive ML models helped the bank identify 70% of customers likely to churn. During the pilot project, our client saw firsthand how big data can be effectively used to increase customer loyalty and LTV while reducing CAC.
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Mobile Operator Achieves 1.5x Revenue Growth Using EW Marketing Platform
The mobile operator sought to expand its service portfolio and drive higher usage through marketing campaigns. Big data and the Eastwind CVM platform played a key role in supporting subscriber base growth.
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Conferencing, Messaging, and the New EW Polyphone Design
We've expanded the capabilities of the EW Polyphone messenger. You can now hold video and audio calls, share your screen, and collaborate on documents—all within your company's custom branding.
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Types of SMS Fraud: Implications for Mobile Operators and How to Prevent Them
SMS fraud causes mobile operators to lose revenue, customers, and partner trust. This article explores the most common fraud schemes and explains how an SMS firewall protects against them.
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How the Operator Used Competitor Repricing for an Upsell to 8,000 Subscribers
Leveraging the EW AdTarget campaign manager, the mobile operator identified subscribers who were using its SIM card as a backup, pinpointed the optimal moment for an offer, and launched a targeted campaign to drive user activation.
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New Features in the EW AdTarget Campaign Manager: Product Catalog and NBO Campaigns
Next Best Offer support within campaign flows automates the selection of offers from the product catalog, enhancing personalization and conversion rates.
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