Eastwind has refreshed its logo and visual identity to better align with the company’s accumulated expertise, core values, and strategic priorities. Here's a closer look at the essence behind this transformation.
 

Why Rebrand?

The previous Eastwind brand identity was developed over a decade ago when the company focused on traditional telecom services, mobile applications, and building of comprehensive end-to-end platforms and implementing custom projects.
 

Over the past 10+ years, we:

Gradually, Eastwind has evolved and established three primary areas of focus:

1. Marketing automation.
2. Infrastructure and environments for big data management.
3. Traffic and mobile device security.

The company has solidified its leadership in the CIS region for CVM (Customer Value Management) solution implementations in telecom, expanded into the Asia, MENA, and APAC markets, and adapted its platforms to meet the needs of the banking sector.

This evolution brought Eastwind to a crossroads: the company's focus and offerings had advanced significantly, yet the brand had remained unchanged. The time had come for a refresh.
 

New Positioning

The rebranding process was rooted in the company’s core values, which guide its product development and client relationships every day:

— Expertise as a foundation.
Decades of accumulated knowledge and experience underpin everything Eastwind does.

— Proven solutions.
Eastwind's strength lies in its stable technologies and successful, results-driven case studies.

— Support for growth.
The company views itself as a long-term partner, going beyond delivering packaged solutions to becoming a trusted ally and even a friend to its clients.
 

The New Logo

The redesigned logo embodies Eastwind’s commitment to precision and adaptability. Right angles symbolize the company’s stable, dependable solutions, while soft lines and rounded elements reflect its flexible and customer-centric approach.



The iconic petal motif remains but now carries new meaning. These flows converge at the center and radiate outward, symbolizing several meanings.
 

1. In the center — company expertise. The flows symbolize projects, each of which brings us new experiences. We accumulate knowledge in the team and then share it with other customers and the professional community through reverse flows.
    
2. In the center — data processing. Streams of information from various sources converge in the product, undergoing deep analysis — illustrated by elongated elements symbolizing a digital magnifying glass. The result is reverse flows, which display different communication channels, cases, ML models, and traffic protection algorithms.     
    
3. In the center — customers’ goals. We focus on each project and invest the entire company's resource flows. The lines striving toward the center reflect various competencies, complementary products, and platform modules. These flows are transformed at the output into optimal and effective solutions for customers.

 

A New Chapter

The rebranding encapsulates the identity already reflected in Eastwind’s products and projects. It marks the beginning of a new phase that has stayed true to the company’s mission since its founding in 1997: solving client challenges and advancing technology. This vision is now mirrored not only in Eastwind’s work, but also in its new visual identity.

The rebranding isn’t just a change in appearance; it’s a declaration of who Eastwind is today and a commitment to its future.