Eastwind Navigator

A universal platform for service providers and carriers to quickly build and deliver VAS and self-care services

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Key Benefits

Unlimited integration options

The platform offers its own HTTP API to interact with external web-based applications and can support external APIs. Integration with the carrier's infrastructure uses open industry protocols such as HTTP, SIGTRAN, SMPP, SIP-I, CAMEL, DIAMETER, as well as proprietary protocols if properly documented.

Custom Script Setup

Use the flowchart editor to customize scripts of any complexity – basic (request-response) as well as branching and cascading (incoming request, several parallel or sequential requests, followed by the final response). Expand any script with logical expressions defining the conditions of functions, texts of messages, and much more.

Optimized OPEX

The platform can support for an unlimited number of services. Previously implemented integrations and actions (e.g., a request to the billing system or sending an SMS message) can be used to configure new services without additional development.

High message delivery rate

When sending a message to a subscriber, the platform will choose a channel with a higher priority at the time of sending. The priority is determined by the delivery cost, the subscriber's preferences, and the current load on the channel. This allows the delivery of the maximum possible number of messages to the subscriber without violating the policies of companies whose products are involved in communication with the client.

Create new services and implement omnichannel communication strategies based on various integrations

Eastwind Navigator allows you to integrate with various types of data sources and process them in real or near-real time. Integrated systems interaction scenarios allow you to create various services, improve your CX and increase the customer loyalty through personalization and omnichannel approach.

Intelligent Message Router

With the specialized adapters, the platform can receive messages from external systems, process and route them in accordance with the implemented logic.

Omnichannel router

The omnichannel function makes the platform a single point of interaction with transport and service systems when conducting targeted marketing campaigns.
You get the result – then you quickly and easily expand channels, with zero spending on advertising functionality in other transport or service systems.

SMPP Gateway

The platform uses SMPP 3.4 and 5.0 to receive and deliver messages. SMS broadcasts can be based on events/triggers, or on schedule.
The system supports various ways of message generation:

Static content – The text is set in the mailing list parameters;

Dynamic content – The text is generated automatically based on the templates in the system and variables received from third-party systems;

Message transit – Receiving messages from third-party systems and sending them via SMS.

USSD Gateway

The platform allows for USSD interaction between the subscriber and service applications:

Receiving USSD requests from subscribers.
Sending USSD messages to subscribers with support of USSD-push.
USSD menu.

The system supports various USSD charging options:

navigation through the menu branches;
USSD requests to dedicated numbers;
subscription fee for access to the menu (or menu branch) for a certain period.

IVR Gateway

The platform supports IVR portals and allows you to create interactive voice services. Developers can use various tools to configure the IVR menu:

Receiving incoming calls and making outgoing calls from/to subscribers using SIP.
Recording and playback of sound files.
Tone dial processing.

The system supports for IVR-based campaigns with event-based or scheduled automatic calls.

Chatbot Service

The platform can be used as a chatbot engine that allows you to create chatbots in instant messengers and social networks.
Navigator acts as an interactive agent that receives and processes customer requests and serves them in text chat mode.

Automate your B2C and B2B processes of self-care and customer information through popular instant messengers, native mobile applications, web applications and the traditional SMS channel.

Key Features

Designing Services

Navigator provides a GUI where you can configure message processing logic, manage interaction with external systems, and set up billing for the services.

Targeting

Customize various elements of the USSD menu depending on the subscriber's number and profile parameters such as gender, age, income, ARPU, price plan, roaming, geography, balance, phone model, connected services and others

Counters

Set quotas for the number of impression and/or clicks on the "tail" – for the entire time of the campaign, for certain periods, per impression to a unique user, and others

Rotation

Cyclical change of certain menu items as subscriber requests are repeated, for example, 50% - a new tariff offer, 30% - an additional service promo, 20% - network coverage info

Billing

Data transfer to various billing systems with support for prepaid and postpaid subscribers, with the option of using MO and MT billing. Flexible adaptation to the requirements of national regulators to protect subscribers from unauthorized subscriptions – using Advice of Charge and double confirmation of subscription.

Triggers

Triggers help the platform to monitor certain events and automatically interact with users as per the specified logic. The platform handles both simple single triggers and elaborated compound ones, where several simple triggers must fire – in parallel or sequentially – for an event to occur.

Use Cases

Target Marketing Mobile commerce Content Services Chatbots

Advertising broadcasts where you can select your target audience.
Fast and cheap USSD-push messages.
Regular SMS broadcasts for more detailed informing,
Automatic calls for special cases – when simple text is not enough.
USSD menu for accessing an e-wallet or bank account:
Viewing the balance on cards, deposits, loans and accounts.
Instant money transfer.
Repaying loans and replenishing deposits.
Payments for services.
Friendly, safe and free for the subscriber, even in roaming.
Subscription for periodic SMS broadcasts with useful information:

news;
weather forecast ;
exchange rates;
results of sports events;
edutainment (lectures, useful tips);
entertaining content (quizzes, jokes, anecdotes).
Automation of customer care and information in B2C and B2B through:

popular messengers ;
native mobile applications (personal office,
e-wallet);
web-based applications;
traditional SMS messages .

Our Bot Platform provides seamless integration of disparate systems of the service provider, its partners and carriers, allowing for fast creation and implementation of new products at the intersection between mobile communications, retail, e-commerce and government services.