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Eastwind Navigator
 

A universal platform for service providers and carriers to quickly build and deliver VAS and self-care services
 
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Key Benefits

Key Benefits
Unlimited integration options
 
The platform offers its own HTTP API to interact with external web-based applications and can support external APIs. Integration with the carrier's infrastructure uses open industry protocols such as HTTP, SIGTRAN, SMPP, SIP-I, CAMEL, DIAMETER, as well as proprietary protocols if properly documented.  



Custom Script Setup
 
Use the flowchart editor to customize scripts of any complexity – basic (request-response) as well as branching and cascading (incoming request, several parallel or sequential requests, followed by the final response). Expand any script with logical expressions defining the conditions of functions, texts of messages, and much more.  



 
Optimized OPEX
 
The platform can support for an unlimited number of services. Previously implemented integrations and actions (e.g., a request to the billing system or sending an SMS message) can be used to configure new services without additional development.  





High message delivery rate
 
When sending a message to a subscriber, the platform will choose a channel with a higher priority at the time of sending. The priority is determined by the delivery cost, the subscriber's preferences, and the current load on the channel. This allows the delivery of the maximum possible number of messages to the subscriber without violating the policies of companies whose products are involved in communication with the client.
 
 





 

Create new services and implement omnichannel communication strategies based on various integrations


Eastwind Navigator allows you to integrate with various types of data sources and process them in real or near-real time. Integrated systems interaction scenarios allow you to create various services, improve your CX and increase the customer        loyalty through personalization and omnichannel approach.
Intelligent Message Router


With the specialized adapters, the platform can receive messages from external systems, process and route             them in accordance with the implemented logic.
Omnichannel router


The omnichannel function makes the platform a single point of interaction with transport and service systems when conducting targeted marketing campaigns.
You get the result – then you quickly and easily expand channels, with zero spending on advertising functionality        in other transport or service systems.

 

SMPP Gateway



 
The platform uses SMPP 3.4 and 5.0 to receive and deliver messages. SMS broadcasts can be based on events/triggers, or on schedule.
The system supports various ways of message generation:

Static content – The text is set in the mailing list parameters;

Dynamic content – The text is generated automatically based on the templates in the system and variables received from third-party systems;

Message transit – Receiving messages from third-party systems and sending them via SMS.
 
 

USSD Gateway




The platform allows for USSD interaction between the subscriber and service applications:
 
  1. Receiving USSD requests from subscribers.
  2. Sending USSD messages to subscribers with support of USSD-push.
  3. USSD menu.

The system supports various USSD charging options:

navigation through the menu branches;
USSD requests to dedicated numbers;
subscription fee for access to the menu (or menu branch) for a certain period.

 

 

IVR Gateway



 
The platform supports IVR portals and allows you to create interactive voice services. Developers can use various tools to configure the IVR menu:
 
  1. Receiving incoming calls and making outgoing calls from/to subscribers using SIP.
  2. Recording and playback of sound files.
  3. Tone dial processing.

The system supports for IVR-based campaigns with event-based or scheduled automatic calls.
 
 



 

 

Chatbot Service 



 
The platform can be used as a chatbot engine that allows you to create chatbots in instant messengers and social networks.
Navigator acts as an interactive agent that receives and processes customer requests and serves them in text chat mode.

Automate your B2C and B2B processes of self-care and customer information through popular instant messengers, native mobile applications, web applications and the traditional SMS channel.
 
 

Key Features

Designing Services
Navigator provides a GUI where you can configure message processing logic, manage interaction with external systems, and set up billing for the services.

 
Targeting
Customize various elements of the USSD menu depending on the subscriber's number and profile parameters such as gender, age, income, ARPU, price plan, roaming, geography, balance, phone model, connected services and others

 
Counters
Set quotas for the number of impression and/or clicks on the "tail" – for the entire time of the campaign, for certain periods, per impression to a unique user, and others
Rotation
Cyclical change of certain menu items as subscriber requests are repeated, for example, 50% - a new tariff offer, 30% - an additional service promo, 20% - network coverage info
Billing
Data transfer to various billing systems with support for prepaid and postpaid subscribers, with the option of using MO and MT billing. Flexible adaptation to the requirements of national regulators to protect subscribers from unauthorized subscriptions – using Advice of Charge and double confirmation of subscription.
 
Triggers
Triggers help the platform to monitor certain events and automatically interact with users as per the specified logic. The platform handles both simple single triggers and elaborated compound ones, where several simple triggers must fire – in parallel or sequentially – for an event to occur.
 

Customers

Vodafone-Украина
TMCell
Kcell
Kazakhtelecom
Ucell
Megafon-Tajikistan
Beeline_Kazakhstan
Beeline-Kyrgyzstan
Palmtv

Cases

  • Advertising broadcasts where you can select your target audience.
    Fast and cheap USSD-push messages.
    Regular SMS broadcasts for more detailed informing,
    Automatic calls for special cases – when simple text is not enough.