Eastwind AdTarget

Automate personalized
marketing campaigns based on
AI recommendations and ML

The perfect Campaign Manager
for telecom marketers

Manage marketing campaigns based on deep analytics and AI recommendations, create a seamless customer experience across all touchpoints through seamless omnichannel communications and real-time demand response

Why Eastwind AdTarget?

Visual drag-and-drop builder
for quick launch of dynamic and complex linked marketing campaigns

Clear, simple interfaces,
where the marketer works

Built-in AI/ML technologies

Real-time metrics support

Customize any marketing case study

All channels for pull advertising

Flexible work with responses

Unified Campaign Management

Workflow-based designer

Build and launch marketing campaigns of any complexity with drag-and-drop builder, each block of which reflects a specific entity: target group, event, communication, offer, response, business transaction. The intuitive interface allows marketers to easily integrate segments, channels, offers and triggers into a scenario, link campaigns to each other and create scenarios of any complexity in a simple way.

Multidimensional segmentation

Segmentation and targeting of any complexity will take a few minutes - without special knowledge of databases and programming, without involving analysts and BI-specialists. Slice the base in different planes, create highly accurate audiences from any segments for more effective promotion. Save and copy rules or entire ‘branches’ and don't worry about the same subscriber falling into different groups - contact policies dose content.

Content management

Quickly create the right vibrant content for personalised interactive communications. Customize dialogues in telecom channels with Eastwind AdTarget: USSD-, IVR- and chatbot menus.

Dynamic personalization

Turn customers into fans of your brand and company - with deep personalization. Find tailored communications and create personalized content based on real-time analysis of customer profiles, interaction history, behaviour and preferences.

Loyalty support

Create a multi-level loyalty programme with personalized rewards for achievements in promotional campaigns: bonus points, SMS, minutes, Internet packages and other opportunities.

Smart contact policies

Set content quotas to ensure contact policies are adhered to and avoid too many adverts. You can easily customize quotas for specific campaigns, achieving goals and retaining customer loyalty.

Omnichannel communication

Build an omnichannel customer engagement strategy, manage the flow of content across all channels centrally and create a continuous CX for each subscriber. The platform will analyse the volume of content delivered across all channels and prioritise the most important, notification type and relevant advertising content.

Trigger campaigns

Activate triggers to interact with customers when they most expect it. ‘Smart’ triggers take into account the context of each interaction, each customer's previous experiences and interests to influence their decision at every touchpoint at the most appropriate moment. Use pre-defined trigger handling scripts or create new ones.

Сampaign calendar

Run dozens or hundreds of campaigns per day, schedule campaigns for any specific date in the future. It is the perfect tool for holiday promotions and other date-based activities.

Flow Designer

Fast, flexible and visible

We've made campaign flow incredibly flexible by packaging campaign management functions into an intuitive campaign builder.

Build campaigns without programming skills and with business logic alone. Blocks can be easily customized and assembled into campaigns of any complexity and duration.

Run hundreds of campaigns per day, even a year in advance - on schedule, by triggers or event-driven.

Use multiple channels, events, offers and responses at the same time, transfer target customers from campaign to campaign and thus accompany each subscriber through the entire lifecycle.

Content Management

Attract attention
You have the tools to create emotive and colourful content. Choose any type of content that the platform supports: text, image, video, audio, HTML. To make a beautiful proposal quickly, use content libraries and text-filler templates.

Engage in dialogue
Enhance your customer interactions by using interactive tools: USSD menus, IVR menus, chatbot menus

Incentivise response
The platform allows you to set explicit responses:
in the form of a targeted action - sending a USSD code or keywords/digits,
on the basis of changing profile parameters - service activation, account top-up, use of minutes, MB, SMS, set keywords or SMS/USSD numbers for responses.

Dynamic Personalization

Dynamic attributes
Start personalization by analyzing the right data. Based on accurate analytics, create profiles of your customers and tailor your communications to each one,
using dynamic attributes such as name, gender, age, date of birth, location, brand, model, and OS mobile device.

Real-time profile verification
To prevent sending irrelevant offers before sending, the platform checks actual monetary and bonus balances,
activated services and options.

Personalized offers
Make truly personalized offers. The platform allows you to automatically calculate offer parameters for each client according to his profile: the volume and cost of the service, the amount of bonus points, language preferences and others.

Loyalty Support

Reward customers for loyalty

Deepen the personalization of relationships with loyalty and rewards programmes.

Eastwind AdTarget provides flexible customization of the logic for crediting and debiting of bonuses, activation of favourable services, automatic calculation of the volume and value of benefits personally for each client based on the parameters of their profile.

Smart Contact Policies

Flexible mechanisms to manage contact policies for each marketing channel

Regulate advertising in each communication channel

Set quotas by calendar period

Adjust the amount of content subscribers receive

Use a stop list to exclude unsubscribed customers from campaigns

Customize the timing of campaigns in the mailing calendar

Allow AI technology to launch a better marketing campaign

Customer Analytics

Identification of key parameters of different segments and target groups
Target group selection
Automatic calculation of sample quality

Сampaign Launch

Campaign flow customization
Automatic calculation of offer parameters
Content recommendations
Automatic generation of templates for possible campaigns
Recommended campaigns

Сampaign Testing

A/B testing, multi-armed bandit algorithms
Optimization of campaign resources