Criteria for SMS/USSD Message Targeting
The SM Greeting platform allows the operator to generate message text depending on:
- Type of travel
- Subscriber’s MSISDN
- Subscriber’s inclusion in a group
- Subscriber’s profile details
- Duration of roaming activity
- Time of day
- Type of registration (first-time, or repeated)
- Country and roaming partner
- Data from external systems (balance, rate plan, list of activated services, ARPU, etc.)