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EASTWIND PHANTOM CALL

 

We turn unsuccessful calls
into extra revenue

LOST PROFITS FROM NON-COMPLETED CALLS CAN BE UP TO $1 MILLION A YEAR

 
Every day every fourth call in the mobile operator's network is not completed due to low balance on subscribers’ accounts. However, the traditional SMS notification solutions are not effective, and subscribers are usually reluctant to send USSD requests to call back.
 
Eastwind Phantom Call solution allows operators to use the pseudo call technology to monetize failed calls.

HOW DOES IT WORK?

 
If Subscriber A failed to reach Subscriber B because of low balance
or no network coverage, the system
will generate a missed call from the latter.
 
If the unavailable subscriber has reappeared in the network, the service will generate missed calls from
all whose calls he missed, or generate pseudo calls to them on behalf of the subscriber.  

What are the benefits?

Simple for subscribers - you will no longer have to memorize the service USSD commands. The service automatically works for everyone.
The response to a missed call is 2.5 times higher than response to SMS requests to call back.
Short time-to-market: you do not need to spend on advertising and promotion for maximum penetration. The service yields money immediately after launch.

Additional options

Black and white lists
The ability to receive pseudo calls only from “white list” numbers, or from all numbers except the ‘black list’ numbers.
Ping SMS
Before generating a pseudo-call, the system will send a special SMS to make sure that the subscriber is within the coverage area by.
Flexible configuration
You can cap incoming and outgoing pseudo calls for a given period: hour, day or month.

HOW DO OPERATORS MAKE MONEY
WITH EW PHANTOM CALL:

 

▪ From paid on-net calls - people call back more
▪ By switching incoming calls from other networks
▪ On additional paid services such as barring pseudocalls,
   or use of black and white lists

Supply options:

▪ Servers are located on the Operator's site
▪ Virtualization on the Operator’s servers
Financial model options:

 ▪ Revenue share
 ▪ One-time payment (CAPEX)
Free support:

▪ For the entire revenue share period
▪ For 1 year with the one-time payment

Want to know more?

Andrey Alemastsev,
manager for EW Phantom Call

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