Effective ad campaigns run by external advertisers and brands for mobile audiences, based on high-level targeting. Autonomous and integrated
AdTarget
One system to cater for the needs of various mobile ad market players that streamlines their interaction and facilitates cooperation to create and implement ad campaigns in the mobile environment.
All the capabilities to run advertising campaigns integrated in a single platform:
1) Planning, implementation, launch and management of ad campaigns for target audiences
2) Campaign negotiation between all stakeholders
3) Interoperation with transport systems, ad content delivery over various transport and service channels in the set time and volume
4) Campaign efficiency assessment
5) Management of the operator’s customer policies (Black & White lists, stop lists, calendar, etc.)
6) Settlements with advertisers and service providers
Key Benefits
Broadcast Database
Multiple channels
Support of restrictions
Pull & push channels
Broadcast Database
To define a delivery base:
- A single data repository
- No expenditure needed for the concurrent support of several bases
Multiple channels
Support of multiple advertising channels:
- Single transport interface point
- Channels are easily scalable
- Ability to set complex logic of ad delivery
- Support of various advertising channels (SMS, USSD, Voice, Web, etc.)
Support of restrictions
System settings are universal for all the channels, and support advertising delivery restrictions:
- Customer policies
- Transport channel caps
- Calendars
- Roaming accounting
- Technical control by the operator
Pull & push channels
Support of ad delivery scenarios over push/pull channels allows for less subscriber dissatisfaction thanks to:
- Transparent viewing policies, taking into account the features of individual unique devices
- Advertising load balanced
- Support of parametric triggers
Quality handling of segments
1. Segmenting subscribers and obtaining the number of subscribers at each step of the filtering
2. Use of mathematical and logical functions
3. Ability to import the segments created in external systems
4. Creation of customized parameters
5. Rules can be stored to be applied again in new campaigns
Campaign management is simple
- A special GUI enables the user to create, edit, negotiate,
launch, and pause ad campaigns
Precise and flexible targeting
for efficient campaigns