EW Mobile
Marketing
Platform

The end-to-end customer value management solution for communication providers

Predict customer intentions and respond to their behavior in real time. Create personalized customer experience, make the most relevant offers, and maximize LTV.

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Why EW MMP is a must-buy for MNOs

2.5x

Response rate increase

20%

ARPU growth

700

700+

Subscriber profile parameters

40M

Possible size of subscriber base

800

800+

Number of campaigns per day

100K

Events per second processed by the system to identify triggers

All CVM essentials in one solution

Marketing AI	Provides deep analysis of any data, creating a complete dynamic profile of each client Automatically identifies key parameters for audience segmentation Generates campaign recommendations, automatically allocating offers to target customers Speeds up model creation on a Hadoop cluster
Flow-Based Campaign Manager	Allows for creating marketing campaigns of any complexity Provides convenient campaign approval mechanisms
Omnichannel Сommunications	Help to maintain a unified view of the subscriber across all channels Map out the channels most preferred by the subscribers and not affected by contact policies, thus improving the customer experience
Intelligent Triggers	Launch the delivery of the next best offer via the most suitable channel at the right time Take into account the context of each interaction, previous experience and interests of each client to influence their decision making at every touchpoint

How EW MMP automates marketing

Unified campaign management

Workflow-Based Designer

The interface allows you to integrate segments, channels, offers, and triggers into the script, link campaigns to each other, and create scenarios of any complexity in a simple way.

Date and Period Scheduler

You can launch dozens or hundreds of campaigns in a day and schedule them for any specific date in the future. This is perfect for holiday promos and other date-based activities.

Engagement via Content

The platform supports all kinds of content to help you attract user’s attention: text, image, video, audio files, HTML. Engage customers in dialogue via USSD, IVR, or chatbot.

Dynamic Personalization

To personalize both the communication and the offer, EW MMP double-checks subscriber’s parameters in real time (name, age, location, gender, etc.).

Loyalty Building

The system enables you to implement a multi-tier loyalty program with personalized rewards for achievements in promo campaigns: loyalty points, bundles (SMS, minutes, data), etc.

Smart Contact Policies

Set content quotas to ensure that your customers’ experience is not spoiled with too many ad messages. Settings are flexible, and you can override them or adjust to specific campaigns.

Make big data work with AI technologies

Deep-profile your users Explore audience Reduce churn Improve CX Grow sales Optimize campaigns

Design ML models for calculating high-level customer features. Build rich 360 ° subscriber profiles that will include lifestyle, interests, billing patterns, etc. Analyze the social graph to target and win over prospects with similar interests. Use geo-targeting for location-based advertising.
Segment your subscribers into microgroups for ultra-precise targeting. With an AI-enabled customer research, you can identify look-alike and remarketing audiences and not only generate leads for your existing service, but create new products that the users already have a demand for.
Use pre-set ML algorithms to pinpoint customers that are likely to churn. This will give you valuable insights on what made these users want to go and take necessary steps to improve the customer journey.
Get AI recommendations on the best campaign scenarios for each subscriber. The algorithms will automatically define the most suitable channel for contacting the user and the best offer to meet their immediate needs, increasing loyalty through rewarding customer experiences.
Automate your marketing with a real-time, data-driven campaign personalization: EW MMP will individually calculate the offer’s parameters and deliver it to the subscriber at exactly the right moment for conversion.
Use multi-armed bandit algorithms to test and improve your campaigns’ effectiveness on the go. Powered by machine learning, the algorithm analyzes the conversion rates of all variations in real time, instantly routing more traffic to those that perform better. This provides immediate results and minimizes lost conversions.

Make a move to real-time marketing with trigger campaigns

Real-Time Insights

The system helps to discover and exploit new opportunities for up- and cross-sales. It identifies immediate subscriber needs, making the right offer at the right moment.

Flow-based trigger builder

A user-friendly, drag-and-drop interface with 50 different tools enables you to create trigger scenarios of any complexity, making the process quick and intuitive.

Pre-configured triggers

If you don’t have time for creating event-processing scripts from scratch, use pre-programmed triggers. You can modify them later for your specific needs.

Omnichannel communications

Create a coherent customer experience across all touchpoints

All types of campaigns via push, pull, trigger channels
Maximum messages without violating contact policies
Various types of content within a single campaign

Various channels within the same campaign
AI that identifies channels with highest conversion
Various types of responses (explicit, implicit)

Successful cases

Revenue Increase
Churn Reduction
Conversion Improvement
ARPU Growth

Conversion growth through real-time personalization

17%
conversion increase

$15 000
per month

Client:
Telco with 10M subscribers, CIS

Marketing activity: promotion of plans and options for roaming

Channels: SMS, USSD

EW MMP features that made the campaign successful:
— Real-time analysis
— Location determination
— Usage pattern recognition
— Profiling and segmentation
— Touchpoints personalization
— Next best action identification

Churn prevention through real-time personalization

8.2%
retention rate increase

180,000
unique campaign participants

15,000
completed actions

Client:
Telco with 4M subscribers, CIS

Marketing activity: customer retention and stimulation campaign

Channels: SMS, USSD, voice

EW MMP features that made the campaign successful:
— Real-time analysis
— Usage and top-up pattern recognition
— Profiling and behavioral segmentation
— Touchpoints personalization
— Next best action identification

Revenue increase through omnichannel interaction

40%
conversion increase

330,000
subscribers in 6 months

5%
customer base reach

Client:
Telco with 10M subscribers, CIS

Marketing activity: promotion of online music streaming and mobile TV

Channels: SMS, USSD, web

EW MMP features that made the campaign successful:
— Real-time analysis
— Data usage pattern recognition
— Behavioral segmentation
— Touchpoints personalization
— Experiments with customer journey analytics

Revenue increase through real-time personalization

10%
conversion increase

4%
ARPU growth

450,000
unique campaign participants

60,000
completed actions

Client:
Telco with 10M subscribers, CIS

Marketing activity: top-up/spend campaign

Channels: SMS, USSD

EW MMP features that made the campaign successful:
— Real-time analysis
— Data usage and top-up pattern recognition
— Profiling and behavioral segmentation
— Touchpoints personalization
— Next best action identification

Clients who are already using our CVM solution

Vodafone

Beeline

Ucell

How Telco with 1.5M subcribers automated marketing and increased revenue by 50%

«We saw the platform generate revenue as early as we ran test cases. That’s why we didn’t even turn it off when we moved to production servers. We can already say that the investments definitely proved worthwhile»

Downloading Mobile Marketing Platform case

Download the case

Jamshed Boboaliev,
Commercial Director
of MegaFon Tajikistan

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