Technologies of Future:
Eastwind at MWC 2018
On February 26 - March 1, Barcelona hosted Mobile World Congress 2018.
This year, the leaders of the world's telecom industry were brought
together by the “Creating a Better Future” theme. Eastwind attended
the congress and presented its flagship solutions.
Eastwind products reflected the customer care trend in telecoms.
Our solutions Mobile Marketing Platform and Polyphone Universe
help operators to fine tune individualized communications
with the user, protecting their data.
Eastwind Mobile Marketing Platform: A Target Marketing Lab
Using big data, real-time and omnichannel technologies,
the platform can make the interaction with subscribers more accurate,
timely and effective than ever before. MMP automates the operator's
marketing processes to yield double benefit –it improves
advertising conversion and reduces the company’s internal expenditure.
Eastwind Polyphone: A Messenger as a Mobile Ecosystem
ОТТ services have long outgrown the niche of apps for Internet calls
and texting. The messenger’s basic functionality now is ‘blank page’
to which the operator can add color to create a full-scale social platform
for user data aggregation and unlimited monetization.
Such systems allow people to navigate through the sea of information;
they also enable the telecoms to find a way to personalization
at the same time ensuring economy of resources.