One system to cater for the needs of various mobile ad market players that streamlines their interaction and facilitates cooperation to create and implement ad campaigns in the mobile environment.
All the capabilities to run advertising campaigns integrated in a single platform:
1) Planning, implementation, launch and management of ad campaigns for target audiences
2) Campaign negotiation between all stakeholders
3) Interoperation with transport systems, ad content delivery over various transport and service channels in the set time and volume
4) Campaign efficiency assessment
5) Management of the operator’s customer policies (Black & White lists, stop lists, calendar, etc.)
6) Settlements with advertisers and service providers